martes, 12 de febrero de 2019

[Survey Results] The Hopes and Fears of Influence Marketers in 2019

Here are some tips for your influencer marketing strategy!
 

Talkwalker Survey

The Global State of

Influencer Marketing in 2019

The results are in! I am pleased to present our Global State of Influencer Marketing report, based on the responses of over 800 marketing and PR professionals from brands and agencies.

See the results!
IRM survey results

3 top insights to take into account for your 2019 strategy:

  • A quest of authenticity: in the era of fake news, fake communities and fake engagement, brands will look for long-term relationships with value-driven influencers to promote their product and services.
  • Time to measure and automate: most professionals working in influencer marketing still do most of the work manually, away from the striving MarTech landscape. 
  • Influencer marketing as a competitive advantage: with a mere 31.5% of respondents having an official influencer marketing program in place, 2019 is full of opportunity for those getting started with influencer marketing.

You'd rather hear about it live and ask questions? I'll be discussing the survey results with Talkwalker's VP of Solutions, Cara Buscaglia on Feb 21st. Join us on this webinar!

Download the report

Albane Flamant

Impact starts here.


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