martes, 22 de enero de 2019

Case Study - How Hong Kong Airlines turned a pricing crisis into a PR success

With a 4,900% increase in engagements in just one week
 

Case Study

+268% mentions. Consistent positive sentiment. That's a well managed crisis.

Hi , are you ready for a crisis? Hong Kong Airlines was, when they were hit with a mispricing issue in August 2018. They had the choice of taking the financial hit, or facing the wrath of the internet.

Download the case study
Hong Kong Airlines   Case Study

But with accurate social media monitoring, they knew just what to do.

  • See how they prepared to handle a crisis.
  • How they turned the issue into a PR win.
  • And how their competitor analysis revealed just how badly it could have been (91.4% negative sentiment. Sorry BA).
Turn your crisis into a success

Dan Seavers

Impact starts here.


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