miércoles, 28 de marzo de 2018

Pizza delivery!

Mmmmmm, pizza.
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Hi ,

With 95+M images shared on Instagram every day, the Internet has become a visual landscape. A giant database bursting with valuable market research insights, unfettered by language barriers.

When startup restaurant Bella&Brava, in collaboration with consultancy OpenKnowledge, planned a business expansion across Europe, they chose image recognition to analyze and select new locations. Talkwalker's proprietary image recognition technology identified millions of images containing pizzas.

Deep analysis revealed:

  • Where consumers eat pizza - terrace, restaurant, bar

  • Local and cultural circumstances that could affect business expansion

  • What consumers drink with pizza - cocktails, beer, water

  • Local markets and preferences - light & healthy vs calorie-heavy 

Strategic insights based on consumer preferences, enabled Bella&Brava to plan restaurants tailored to ten European locations, where citizens' expectations aligned with their brand promise.

Check out our case study - In pizza we crust - to see how a brand can go beyond traditional market research and use social data to identify and categorize consumer habits.


Takeaway: If you eat 3 slices of pizza without separating them, it only counts as one.

Best wishes,

Copyright © 2018, Talkwalker Sàrl, All rights reserved.

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